If you’re someone who plans to start a salon business and is skeptical about its progress, then continue reading. Below are some of the points that will help you know the basic and the most important elements that you’ll be needing to focus on in order to make your business grow.
Natalie Estelle Schepis in her book, “Ins & Outs of the Hair Game” has given an insight on how to establish a sustainable start-up. She discusses different approaches in order to make your business a resounding success. Having gainful experience in the hairdressing business, she went through the ups and downs of tackling different problems on the way. She addresses how to expand the business, manage finances, and emphasizes branding, promotions, and effective marketing plans.
How to Work on an Effective Marketing Plan
Marketing Plans are one of the essential elements to run any kind of business. The below points will help you to devise a plan that reaps substantial results.
- Website:
The primary step is to launch your website so that it appears in digital searches. Make it visually appealing, displaying your certifications and awards (if any).
2. Online Feedback:
Ratings and reviews matter. Your potential customers would consider the online feedbacks and ratings from your clients. So be sure to address as many negative reviews as possible.
3. Social Media Marketing:
Utilize Social Media platforms to make your business known. Stay connected with your clients through Twitter, Facebook, and Instagram. Keep your accounts active and responsive to your customers’ queries. Interact and engage with them effectively. Share the experiences of your happy customers and how positively your services impacted their needs.
4. Promotional Offers and Referral Discounts:
Through word of mouth, if a client refers your salon to someone, making him your customer, then you can reward them with a discount. It’s an efficient way to motivate clients to market your services by spreading the word. Furthermore, offer discounts and good deals from time to time to attract more customers.
5. Partnerships:
Partnering with other local businesses will help you widen your reach and increase your brand marketing. Hold joint events and coordinate deals of mutual products or services with your partner.
About the Author:
Natalie Estelle Schepis was born in Melbourne, Australia. She had a passion for being a hairdresser since her childhood and began her career as one only when she was 14 years old. Her first job in a salon was as a 1st-year apprentice in Northcote. This salon taught her all the necessary skills required to be a wonderful hairdresser. It was a very business orientated salon; there were targets and benchmarks for everything. It wasn’t a family-based feeling, instead extremely professional and generating good profit. Her experience and passion led her to dream of opening her own hair business and eventually fulfilling her dream. By writing the book “Ins & Outs of the Hair Game,” she aims to help out people struggling to make their salon business a success.
If you want discounts on your daily using products you can visit our website miserbee.com and get the best discount offers.
